Facebook & Social Media Advertising In Stewart Manor

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Stewart Manor, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, will it be worth the money?

After you reach people In Stewart Manor, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Stewart Manor to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we can help you to determine precisely what you need to accomplish.

Remember to allow our website design experts In Stewart Manor to serve you to succeed. Effective designs by our website design experts help your business and drive results!

Reaching Your Prospects In Stewart Manor on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website before (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, area, passions and more. These people end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Stewart Manor is its capability to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to people actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you an attorney? Doctor? Home renovation company? A restaurant or store?
• For any company who conducts business locally In Stewart Manor Facebook is a superb technique to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by simply targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a true need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our New York pay per click ad consultants, our local ad agency in NY, SEO ad agency in NY or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design gurus, our graphic design in Nassau County or our marketing consulting services in NY contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063