Facebook & Social Media Advertising In Stewart Manor

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Stewart Manor, having the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

After you reach people In Stewart Manor, then what? It truly depends on what you want to accomplish. Are we pushing people to your website? Are we trying to get people In Stewart Manor to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to engage our website design company In Stewart Manor to work with your business to succeed. Exceptional designs from our website design experts help you and drive results!

Reaching Your Prospects In Stewart Manor on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your web site previously (retargeting);
• People who are enthusiasts of your page;
• Potential customers who may have related interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, occupation, job title, area, interests and much more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Stewart Manor is its capability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines are restricted to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

• Are you a lawyer? Physician? Home services business? A restaurant or retailer?
• For any organization who conducts business locally In Stewart Manor Facebook is a great technique to reach your audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by merely targeting the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They tend to convert from surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Nassau County PPC ad agency, our local ad agency in Nassau, SEO ad agency or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely depends on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web site design consultants, our graphic design on L.I. or our advertising consulting services on Long Island call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen company in Suffolk and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063