Facebook & Social Media Advertising In Stewart Manor

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Stewart Manor, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

When you reach people In Stewart Manor, then what? It really depends on what you would like to accomplish. Are we pushing people to your web site? Are we hoping to get people In Stewart Manor to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to reach out to our website design company In Stewart Manor to work with you to succeed. Powerful designs from our website design experts will help and secure results!

Reaching Your Prospects In Stewart Manor on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• People who may have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, location, interests and more. These people end up part of an "audience" which can include many people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Stewart Manor is its ability to get to prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they are not actively conducting a search when they see your ad. However, they probably were seeking something like what you offer quite recently.

The search engines are restricted to the people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any business who conducts business regionally In Stewart Manor Facebook is a superb technique to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, simply by targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a true need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Suffolk PPC advertising agency, our local advertising agency, SEO ad agency or retargeting campaign on LI
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design on Long Island or our marketing consulting services on Long Island contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our display ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063