Facebook & Social Media Advertising In St. James

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In St. James, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth it?

After you reach people In St. James, then what? It really depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In St. James to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to talk to our website design agency In St. James to work with your business to achieve real results. Quality designs designed by our website design agency drive success and achieve results!

Reaching Your Prospects In St. James on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site in the past (retargeting);
• Potential customers that are fans of your page;
• Prospects who have related interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, area, interests and even more. These people end up part of an "audience" which may include many people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In St. James is its capability to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively conducting a search when they see your ad. However, they probably were seeking something like what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

• Are you a lawyer? Doctor? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In St. James Facebook is a great way to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our LI pay per click ad agency, our local ad agency, SEO advertising agency in Nassau or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design gurus, our graphic design or our online marketing consulting services on LI contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation company in Nassau County and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063