Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In South Floral Park If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In South Floral Park, having the interests and geo targeting you want. Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money? When you connect with people In South Floral Park, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your website? Are we trying to get people In South Floral Park to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups? Prior to starting your campaign, we are able to help you to pinpoint what it is that you really need to accomplish. Remember to reach out to our website design company In South Floral Park to serve you to maximize results. Great designs from our website design experts can help and secure results! Reaching Your Prospects In South Floral Park on Facebook There are a variety of ways to appear in front of an "Audience" on Facebook: Focusing on individuals who have been to your website before (retargeting); Individuals that are followers of your page; People who have very similar passions (including other pages on Facebook); Prospects who meet demographic considerations; Prospects that are already your customers; and the list goes on... With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, location, passions and more. These people become part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created. We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Facebook Pro: Facebook's Advantage Over Google: No Search Required The primary benefit Facebook offers In South Floral Park is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they see your ad. However, they most likely were hoping to find something like what you offer quite recently. The search engines like Google are limited to the people in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect. Pro: Facebook is Fantastic for Getting into Local Markets Are you a lawyer? Physician? Home renovation business? A restaurant or store? For any business who conducts business locally In South Floral Park Facebook is a great method to appear in front of your audience. We can concentrate on your prospects in many ways. Only want to reach women 35-65 in 3 zip codes? Not an issue! Want to have a special on Mondays? We are able to do that. The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right area, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in a different frame of mind. Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help). In contrast, an advertisement on Facebook might capture someone's interest. They might or might not be proactively hunting for a lawyer, but still have the need. For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next. If you would like to discuss the services of our pay per click advertising agency, our local ad experts, SEO ad agency or remarketing campaign in Nassau please contact our offices. So is Social Media Advertising a Good Deal? Whether Facebook is a "great deal" for your marketing and advertising budget truly depends upon the numbers. Suppose search engine clicks are $10 and Facebook visitors are $1. Which of these is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test yet again. Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design experts on Long Island or our advertising consulting services contact us today. Facebook Campaigns Must Be Managed and Optimized Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences. Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your advertising spend with all online advertising, but especially with Facebook. Our lead gen and services of our display ads company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Advertising In South Floral Park and Facebook Everybody's needs are very different, there are no blanket solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a free consultation . We're very happy to discuss your business and needs, and see if there is a way we can help you successfully improve your business. 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