Facebook & Social Media Advertising In South Floral Park

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In South Floral Park, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

When you reach people In South Floral Park, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we trying to get people In South Floral Park to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to reach out to our website design company In South Floral Park to aid you to achieve results. Great designs implemented by our website design experts help your business and drive results!

Reaching Your Prospects In South Floral Park on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals that have related interests (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, location, interests and much more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In South Floral Park is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

• Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
• For any organization who does business regionally In South Floral Park Facebook is a superb method to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising consultants, our local advertising company, search engine optimization consultants in Suffolk County or remarketing companies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design agency, our graphic design in NY or our advertising consulting services contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the critical component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen service and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063