Facebook & Social Media Advertising In Roslyn Estates

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In Roslyn Estates, with the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

Once you reach people In Roslyn Estates, then what? It really depends on what you would like to accomplish. Are we sending visitors to your site? Are we hoping to get people In Roslyn Estates to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to meet with our website design agency In Roslyn Estates to work with your business to maximize results. Powerful designs from our website design agency drive success and achieve results!

Reaching Your Prospects In Roslyn Estates on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• People who may have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, occupation, job title, area, pursuits and much more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Roslyn Estates is its ability to get to prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any organization who conducts business locally In Roslyn Estates Facebook is a superb way to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by just targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising agency, our local advertising agency, search engine optimization ad agency in NY or remarketing campaign on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design experts or our advertising consulting services in Nassau County call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising professionals in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063