Facebook & Social Media Advertising In Old Field

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Old Field, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

After you appear in front of people In Old Field, then what? It truly depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In Old Field to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to talk to our website design company In Old Field to aid your business to achieve real results. Excellent designs created by our website design experts will help and achieve results!

Reaching Your Prospects In Old Field on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your website in the past (retargeting);
• People that are followers of your page;
• Prospects that have related interests (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, location, passions and more. These people end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Old Field is its ability to get to prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are restricted to individuals actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Market Places

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any organization who conducts business locally In Old Field Facebook is an excellent way to appear in front of your audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by just concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a true need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Nassau County pay per click advertising agency, our local advertising agency in Suffolk County, SEO ad agency or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design experts or our marketing consulting services in New York contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063