Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In North Hills If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In North Hills, with the interests and geographic targeting you want. Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth it? Once you appear in front of people In North Hills, then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we hoping to get people In North Hills to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups? Prior to starting your marketing campaign, we can help you to determine what it is that you really need to accomplish. Remember to call our website design agency In North Hills to work with you to achieve real results. Quality designs from our website design company will help and drive results! Reaching Your Prospects In North Hills on Facebook There are numerous methods to appear in front of an "Audience" on Facebook: Targeting people who have visited your site before (retargeting); Prospects who are fans of your page; Potential customers who have related pursuits (which include other pages on Facebook); People who meet demographic considerations; Individuals that are currently your customers; and the list goes on... With Facebook, we will focus on people - by gender, age, income, profession, job title, area, pursuits and much more. These people end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created. We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Advantage Over Search Engines: No Search Necessary The primary benefit Facebook offers In North Hills is its ability to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something such as what you offer very recently. The search engines are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect. Pro: Facebook is Great for Getting into Local Areas Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer? For any organization who does business locally In North Hills Facebook is a superb technique to reach your target audience. We can concentrate on your prospects in numerous ways. Only wish to reach women 35-65 in three zip codes? No problem! Want to have a special on Tuesdays? We are able to do that. The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by simply targeting the right prospects, in the right market, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind. Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help). In contrast, an ad on Facebook may catch someone's focus. They may or may not be actively hunting for an attorney, but still have the need. For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below. If you would like to talk about the services of our pay per click advertising agency, our local advertising agency in Nassau, SEO ad agency or retargeting agency in New York please contact our offices. So is Social Media Advertising a Great Deal? Whether Facebook is a "good deal" for your advertising and marketing budget truly depends on the numbers. Suppose search engine clicks are $11 and Facebook clicks are $1. Which one is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again. Just remember to have your design strong before running ads like these. For info about our Nassau web site design professionals, our graphic design experts in NY or our online advertising consulting services contact us today. Facebook Promotions Need To Be Managed and Optimized Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences. Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook. Our lead generation on Long Island and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing In North Hills and Facebook Everyone's needs are very different, there aren't any all purpose solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a call . We're happy to discuss your business and needs, and see if there is a way we are able to assist you to effectively grow your business. 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