Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In North Hills If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In North Hills, with the interests and geography you want. Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth it? When you appear in front of people In North Hills, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your site? Are we hoping to get people In North Hills to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups? Prior to starting your campaign, we can help you to pinpoint precisely what you really need to accomplish. Remember to reach out to our website design agency In North Hills to serve your business to succeed. Strong designs from our website design agency help your business and achieve results! Reaching Your Prospects In North Hills on Facebook There are lots of ways to appear in front of an "Audience" on Facebook: Focusing on individuals who have been to your site previously (retargeting); Prospects who are fans of your page; Potential customers who have similar interests (which include other pages on Facebook); People who meet demographic considerations; Prospects who are currently your customers; and the list goes on... With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, area, interests and much more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Google: No Search Needed The primary advantage Facebook offers In North Hills is its capacity to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were seeking something like what you provide quite recently. The search engines like Google are limited to people actually searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect. Pro: Facebook is Ideal for Getting to Local Markets Are you an attorney? Physician? Home services business? A restaurant or merchant? For any organization who conducts business locally In North Hills Facebook is a great way to reach your target audience. We are able to target your prospects in numerous ways. Only need to reach women 35-65 in a few zip codes? Not an issue! Want to have a special on Thursdays? We are able to do that. The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right market, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in a different frame of mind. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they must satisfy (finding legal help). In comparison, an ad on Facebook may capture a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need. For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below. If you would like to discuss the services of our Suffolk PPC ad agency, our local advertising agency in Nassau County, search engine optimization ad agency in Suffolk or retargeting companies please contact our offices. So is Social Media Advertising a Great Deal? Whether Facebook is a "great deal" for your advertising and marketing budget really depends on the numbers. Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is best? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test yet again. Just remember to have your design strong before launching ads like these. For info about our LI website design professionals, our graphic design on L.I. or our advertising consulting services contact us today. Facebook Campaigns Have To Be Maintained and Optimized Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook. Our lead generation company on Long Island and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Marketing In North Hills and Facebook Everybody's needs are different, there are no blanket answers. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule an appointment . We're very happy to go over your business and needs, and see if there is a way we are able to help you productively increase your business. Call Us Now to Discuss Your Growth Strategy: (888) 420-0063 Additional Digital Marketing Services Offered by Direct Response Group Marketing & Lead Generation in north hills NY: • North Hills Ad Agency • Advertising Agency In North Hills • North Hills Consulting Services • North Hills Marketing Consultants • Digital Marketing Consultants In North Hills • North Hills Digital Marketing Agency • Graphic Design In North Hills • North Hills Lead Gen • Lead Generation In North Hills • Local Advertising In North Hills • Marketing Agency In North Hills • North Hills Paid Advertising • North Hills Paid Search Marketing Management Agency • North Hills PPC • PPC Pay Per Click Paid Search Marketing In North Hills • North Hills Remarketing Campaigns • North Hills Retargeting Campaigns • North Hills Search Engine Optimization • North Hills SEO Agency Marketing Company Consultant Search Engine Optimization • SEO Services In North Hills • North Hills Social Media • Web Design In North Hills • North Hills Website Design • Website Design Agency In North Hills social-media Services in Nearby Areas We also offer social media in New York, Long Island, Searingtown, Munsey Park, Roslyn Estates, Manhasset Hills, North Hempstead, Roslyn Heights, Manhasset, Albertson, Herricks, Flower Hill, Roslyn, Thomaston, Plandome Heights, Lake Success, Plandome, Williston Park, University Gardens, Russell Gardens, Kensington, Great Neck Plaza, Plandome Manor, East Williston, Great Neck Gardens, East Hills, North New Hyde Park, Mineola, Great Neck, Great Neck Estates, Roslyn Harbor, New Hyde Park, Nelville, Huntington, Syosset, Garden City, Uniondale, Great Neck, Jericho. Regional Services We also offer a variety of services across the NY metro area, including Long Island Ad Agency, Advertising Agency In NY, New York Consulting Services, NY Marketing Consultants, New York Digital Marketing Consultants, Suffolk County Digital Marketing Agency, Graphic Design In NY, New York Lead Gen, NY Lead Generation, Local Advertising In Nassau County, Nassau County Marketing Agency, Paid Advertising In Nassau County, Paid Search Marketing Management Agency In New York, Long Island PPC, NY PPC Pay Per Click Paid Search Marketing, Suffolk County Remarketing Campaigns, NY Retargeting Campaigns, Search Engine Optimization In Long Island, SEO Agency Marketing Company Consultant Search Engine Optimization In New York, SEO Services In New York, NY Social Media, Nassau County Web Design, Long Island Website Design, Website Design Agency In Long Island.
