Facebook & Social Media Advertising In Nissequogue

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Nissequogue, with the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

When you reach people In Nissequogue, then what? It truly depends on what you would like to achieve. Are we pushing people to your site? Are we looking to get people In Nissequogue to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to call our website design company In Nissequogue to aid you to achieve results. Powerful designs implemented by our website design company will help and secure results!

Reaching Your Prospects In Nissequogue on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• Potential customers who are followers of your page;
• Individuals who may have related passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, area, hobbies and much more. These individuals become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Nissequogue is its capability to get to prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any company who conducts business regionally In Nissequogue Facebook is a great method to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our New York pay per click advertising agency, our local ad company in Nassau County, SEO ad agency on Long Island or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design services in Suffolk County or our advertising consulting services in Nassau call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen company in Nassau County and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063