Facebook & Social Media Advertising In New Hyde Park

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In New Hyde Park, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

Once you reach people In New Hyde Park, then what? It truly depends on what you want to achieve. Are we pushing people to your web site? Are we looking to get people In New Hyde Park to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to speak with our website design company In New Hyde Park to serve you to achieve real results. Professional designs designed by our website design company drive success and secure results!

Reaching Your Prospects In New Hyde Park on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your site before (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects who have related passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, location, hobbies and more. These people end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In New Hyde Park is its capacity to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any company who does business locally In New Hyde Park Facebook is an excellent method to reach your audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by just targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our New York pay per click ad agency, our local ad company in Suffolk County, SEO ad agency in Suffolk County or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Long Island web site design professionals, our graphic design experts or our advertising consulting services call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our paid media consultants in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063