Facebook & Social Media Advertising In Lloyd Harbor

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Lloyd Harbor, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

When you connect with people In Lloyd Harbor, then what? It really depends on what you want to accomplish. Are we pushing people to your site? Are we hoping to get people In Lloyd Harbor to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to engage our website design agency In Lloyd Harbor to aid your business to succeed. Effective designs created by our website design company drive success and secure results!

Reaching Your Prospects In Lloyd Harbor on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• Prospects that are followers of your page;
• Potential customers who may have related passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, area, passions and more. These individuals end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Lloyd Harbor is its capability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines are limited to people in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Markets

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any organization who does business regionally In Lloyd Harbor Facebook is a great way to reach your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by just targeting the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local advertising agency in NY, SEO advertising agency or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget truly will depend on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design company, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk and services of our display advertising experts on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063