Facebook & Social Media Advertising In Laurel

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Laurel, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, is it worth it?

After you reach people In Laurel, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people In Laurel to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to talk to our website design experts In Laurel to assist your business to achieve results. Great designs from our website design experts drive success and achieve results!

Reaching Your Prospects In Laurel on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• People that are enthusiasts of your page;
• People who may have very similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, area, hobbies and more. These people end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Laurel is its capability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not actively performing a search when they see your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Markets

• Are you an attorney? Health care provider? Home services business? A restaurant or store?
• For any organization who does business regionally In Laurel Facebook is an excellent way to reach your audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our LI PPC advertising consultants, our local advertising agency, SEO consultants or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web site design agency, our graphic design companies or our marketing consulting services on Long Island call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company in Nassau and services of our display ads professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063