Facebook & Social Media Advertising In Laurel

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Laurel, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, will it be worth it?

After you reach people In Laurel, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Laurel to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to figure out what it is that you really need to achieve.

Remember to reach out to our website design company In Laurel to help your business to achieve results. Strong designs by our website design experts help you and secure results!

Reaching Your Prospects In Laurel on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site in the past (retargeting);
• People who are enthusiasts of your page;
• People who may have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, area, hobbies and more. These individuals end up part of an "audience" which can include many people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Laurel is its capacity to reach prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines are limited to people in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any company who conducts business locally In Laurel Facebook is a superb method to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Nassau County pay per click ad company, our local ad agency, SEO ad agency in Nassau or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend really depends on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design agency, our graphic design experts on LI or our marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063