Facebook & Social Media Advertising In Jamesport

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Jamesport, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?

When you appear in front of people In Jamesport, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your website? Are we looking to get people In Jamesport to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to engage our website design company In Jamesport to aid your business to maximize results. Quality designs by our website design company drive success and achieve results!

Reaching Your Prospects In Jamesport on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who may have very similar passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, profession, job title, location, hobbies and even more. These people end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Jamesport is its capability to reach prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they view your ad. However, they probably were seeking something like what you provide very recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any company who does business locally In Jamesport Facebook is an excellent method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by just focusing on the correct prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a actual need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Nassau PPC ad consultants, our local advertising agency, SEO advertising agency or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design or our marketing consulting services contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063