Facebook & Social Media Advertising In Jamesport

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Jamesport, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the cost?

After you reach people In Jamesport, then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we looking to get people In Jamesport to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to reach out to our website design company In Jamesport to aid you to achieve results. Great designs developed by our website design experts help your business and achieve results!

Reaching Your Prospects In Jamesport on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site before (retargeting);
• People that are enthusiasts of your page;
• Potential customers who have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, area, interests and more. These people end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Jamesport is its capability to reach prospects who are not actively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Areas

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any company who does business locally In Jamesport Facebook is an excellent technique to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising agency, our local ad company in Nassau, SEO ad agency in New York or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design agency, our graphic design in NY or our marketing consulting services in Nassau County contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen on Long Island and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063