Facebook & Social Media Advertising In Haverstraw

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Haverstraw, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

When you appear in front of people In Haverstraw, then what? It really depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In Haverstraw to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to allow our website design company In Haverstraw to serve you to maximize results. Exceptional designs from our website design agency help you and drive results!

Reaching Your Prospects In Haverstraw on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website in the past (retargeting);
• Prospects that are followers of your page;
• Potential customers who may have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, area, passions and much more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Haverstraw is its ability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively performing a search when they see your ad. However, they probably were looking for something like what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or store?
• For any company who does business regionally In Haverstraw Facebook is an excellent way to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, simply by targeting the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Nassau PPC ad company, our local advertising professionals, search engine optimization ad agency in Suffolk County or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really depends on the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI website design experts, our graphic design experts in Suffolk County or our online marketing consulting services in Nassau County call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service on LI and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063