Facebook & Social Media Advertising In Haverstraw

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Haverstraw, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?

When you appear in front of people In Haverstraw, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In Haverstraw to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to let our website design company In Haverstraw to help you to maximize results. Powerful designs developed by our website design experts can help and achieve results!

Reaching Your Prospects In Haverstraw on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website in the past (retargeting);
• Prospects that are followers of your page;
• Potential customers that have very similar interests (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, occupation, job title, area, interests and much more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Haverstraw is its capacity to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively conducting a search when they view your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines are limited to people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

• Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
• For any business who conducts business regionally In Haverstraw Facebook is a superb way to reach your target audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our New York PPC ad agency, our local advertising agency on Long Island, SEO professionals on Long Island or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend really will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design company, our graphic design services or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063