Facebook & Social Media Advertising In Flanders

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Flanders, having the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

After you appear in front of people In Flanders, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we hoping to get people In Flanders to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to meet with our website design company In Flanders to assist your business to maximize results. Professional designs from our website design company will help and secure results!

Reaching Your Prospects In Flanders on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who have very similar passions (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, location, pursuits and more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Flanders is its capacity to reach prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Markets

• Are you an attorney? Doctor? Home services business? A restaurant or merchant?
• For any company who conducts business locally In Flanders Facebook is a superb method to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by simply focusing on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad company, our local ad professionals, SEO ad agency or retargeting campaign on LI
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget genuinely depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our New York web design gurus, our graphic design or our marketing consulting services in NY call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen company in Suffolk and services of our display advertising professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063