Facebook & Social Media Advertising In Elmont

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Elmont, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

After you connect with people In Elmont, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we trying to get people In Elmont to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to let our website design experts In Elmont to assist your business to maximize results. Professional designs created by our website design company drive success and achieve results!

Reaching Your Prospects In Elmont on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site previously (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects that have similar interests (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, location, hobbies and even more. These individuals end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Elmont is its capacity to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines are restricted to individuals in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Areas

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any organization who conducts business locally In Elmont Facebook is an excellent technique to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising consultants, our local advertising agency, search engine optimization ad agency in Suffolk or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design companies or our marketing consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063