Facebook & Social Media Advertising In East Norwich

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In East Norwich, having the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

When you appear in front of people In East Norwich, then what? It really depends on what you would like to accomplish. Are we driving visitors to your website? Are we looking to get people In East Norwich to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to engage our website design experts In East Norwich to work with you to achieve real results. Strong designs from our website design agency can help and drive results!

Reaching Your Prospects In East Norwich on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site in the past (retargeting);
• People that are enthusiasts of your page;
• Individuals who have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, area, pursuits and more. These individuals end up part of an "audience" which can include many people. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In East Norwich is its capacity to get to prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they see your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines are restricted to people actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you a lawyer? Physician? Home repair company? A restaurant or store?
• For any organization who conducts business regionally In East Norwich Facebook is a superb way to reach your target audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by just focusing on the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising agency on LI, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design agency, our graphic design experts or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation in NY and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063