Facebook & Social Media Advertising In Coram

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Coram, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, can it be worth it?

When you connect with people In Coram, then what? It really depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Coram to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to reach out to our website design agency In Coram to help your business to achieve real results. Powerful designs from our website design experts will help and achieve results!

Reaching Your Prospects In Coram on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site in the past (retargeting);
• People who are enthusiasts of your page;
• Individuals who have similar passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, area, passions and even more. These individuals become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Coram is its capacity to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Areas

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any business who conducts business regionally In Coram Facebook is an excellent way to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad company, our local advertising experts on Long Island, SEO ad agency in NY or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget really will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design in NY or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead gen and services of our paid media advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063