Facebook & Social Media Advertising In Congers

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Congers, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

After you reach people In Congers, then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we looking to get people In Congers to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to talk to our website design company In Congers to help you to maximize results. Powerful designs created by our website design agency help your business and drive results!

Reaching Your Prospects In Congers on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Individuals that are followers of your page;
• Individuals who have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, location, interests and much more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Congers is its ability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Niches

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any organization who does business regionally In Congers Facebook is a great technique to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, simply by targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising company, our local ad agency, SEO ad agency or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our New York website design gurus, our graphic design in Nassau or our advertising consulting services in New York call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead gen in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063