Facebook & Social Media Advertising In Cold Spring Harbor

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Cold Spring Harbor, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

After you reach people In Cold Spring Harbor, then what? It really depends on what you would like to achieve. Are we driving visitors to your site? Are we hoping to get people In Cold Spring Harbor to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to talk to our website design agency In Cold Spring Harbor to work with your business to achieve real results. Exceptional designs from our website design company can help and drive results!

Reaching Your Prospects In Cold Spring Harbor on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site before (retargeting);
• Individuals who are followers of your page;
• Potential customers that have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, location, passions and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Cold Spring Harbor is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Markets

• Are you an attorney? Physician? Home repair business? A restaurant or merchant?
• For any organization who does business locally In Cold Spring Harbor Facebook is a great way to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by just focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Nassau pay per click ad agency, our local advertising company in Nassau, search engine optimization advertising agency in Suffolk or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend really depends upon the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design or our marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063