Facebook & Social Media Advertising In Centereach

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Centereach, having the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

When you connect with people In Centereach, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your website? Are we looking to get people In Centereach to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to call our website design experts In Centereach to work with you to maximize results. Powerful designs designed by our website design agency help your business and secure results!

Reaching Your Prospects In Centereach on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Prospects that are followers of your page;
• People who have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, area, pursuits and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Centereach is its capacity to get to prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Market Places

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any organization who conducts business regionally In Centereach Facebook is a great method to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by just targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our LI pay per click advertising company, our local ad agency in NY, SEO consultants in Nassau County or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly depends upon the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design consultants, our graphic design in Nassau or our marketing consulting services in NY contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead gen and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063