Facebook & Social Media Advertising In Centereach

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Centereach, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth it?

When you appear in front of people In Centereach, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we looking to get people In Centereach to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to talk to our website design company In Centereach to aid you to achieve results. Professional designs created by our website design experts will help and drive results!

Reaching Your Prospects In Centereach on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who may have related passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, location, interests and more. These people end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Centereach is its capability to reach prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Niches

• Are you a lawyer? Doctor? Home services business? A restaurant or retailer?
• For any organization who does business regionally In Centereach Facebook is a superb way to appear in front of your audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a true need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Suffolk pay per click ad consultants, our local ad experts, search engine optimization ad agency or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design in New York or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company and services of our paid ads company in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063