Facebook & Social Media Advertising In Asharoken

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people In Asharoken, possessing the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?

When you connect with people In Asharoken, then what? It really depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Asharoken to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we can help you to identify what it is that you need to achieve.

Remember to allow our website design agency In Asharoken to aid your business to succeed. Quality designs by our website design company drive success and secure results!

Reaching Your Prospects In Asharoken on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site in the past (retargeting);
• Individuals who are fans of your page;
• Prospects who have related interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, area, passions and more. These people become part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Asharoken is its capability to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any organization who conducts business regionally In Asharoken Facebook is an excellent way to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by simply targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our PPC ad consultants, our local ad agency in Nassau, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design professionals, our graphic design experts in Suffolk County or our advertising consulting services on Long Island contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063