Facebook & Social Media Advertising In Asharoken

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Asharoken, having the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

When you connect with people In Asharoken, then what? It truly depends on what you would like to achieve. Are we sending visitors to your web site? Are we hoping to get people In Asharoken to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to let our website design experts In Asharoken to serve you to achieve real results. Great designs developed by our website design agency drive success and secure results!

Reaching Your Prospects In Asharoken on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• Individuals who are fans of your page;
• Individuals that have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, location, hobbies and more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Asharoken is its capability to get to prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines are restricted to people actually searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Market Places

• Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
• For any company who does business regionally In Asharoken Facebook is an excellent way to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by just focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Long Island PPC ad consultants, our local advertising agency, SEO advertising agency in Suffolk County or remarketing companies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design company, our graphic design in Nassau or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063