Facebook & Social Media Advertising In Westhampton Beach

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Westhampton Beach, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

After you connect with people In Westhampton Beach, then what? It genuinely depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In Westhampton Beach to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to talk to our website design experts In Westhampton Beach to help you to achieve results. Great designs implemented by our website design experts will help and drive results!

Reaching Your Prospects In Westhampton Beach on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who may have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, location, passions and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Westhampton Beach is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are limited to people in fact searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any business who does business regionally In Westhampton Beach Facebook is a great technique to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by merely focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Nassau PPC ad consultants, our local ad agency on Long Island, SEO ad agency or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly will depend on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design company, our graphic design experts in Nassau or our advertising consulting services on Long Island call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063