Facebook & Social Media Advertising In Westbury

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Westbury, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the cost?

After you connect with people In Westbury, then what? It genuinely depends on what you want to accomplish. Are we driving people to your site? Are we looking to get people In Westbury to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to determine what it is that you need to achieve.

Remember to talk to our website design agency In Westbury to assist your business to succeed. Excellent designs developed by our website design experts drive success and drive results!

Reaching Your Prospects In Westbury on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects who have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, location, passions and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Westbury is its capability to reach prospects that are not actively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something like what you offer quite recently.

The search engines are limited to individuals actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you a lawyer? Physician? Home repair company? A restaurant or store?
• For any business who conducts business locally In Westbury Facebook is a great technique to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by simply targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a genuine need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency on LI, SEO ad agency in Nassau County or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly depends on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design experts, our graphic design experts in New York or our advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063