Facebook & Social Media Advertising In West Haverstraw

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In West Haverstraw, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

Once you connect with people In West Haverstraw, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we trying to get people In West Haverstraw to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to meet with our website design company In West Haverstraw to aid you to maximize results. Great designs implemented by our website design experts help you and secure results!

Reaching Your Prospects In West Haverstraw on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website before (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals that have similar passions (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, location, passions and more. These people end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In West Haverstraw is its capability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you an attorney? Physician? Home repair business? A restaurant or store?
• For any company who does business locally In West Haverstraw Facebook is an excellent way to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising consultants, our local ad agency in Nassau, SEO advertising agency in Suffolk County or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars really depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design experts, our graphic design services or our marketing consulting services contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen service in NY and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063