Facebook & Social Media Advertising In West Haverstraw

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you the means to access people In West Haverstraw, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, will it be worth the money?

After you reach people In West Haverstraw, then what? It genuinely depends on what you would like to achieve. Are we driving people to your site? Are we trying to get people In West Haverstraw to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to meet with our website design experts In West Haverstraw to serve your business to achieve results. Powerful designs by our website design agency will help and secure results!

Reaching Your Prospects In West Haverstraw on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site in the past (retargeting);
• Prospects who are followers of your page;
• Prospects that have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, location, hobbies and more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In West Haverstraw is its capacity to reach prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines are restricted to the people actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

• Are you an attorney? Health care provider? Home repair company? A restaurant or store?
• For any business who conducts business locally In West Haverstraw Facebook is an excellent way to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by merely targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a real need. They tend to convert from web surfer to lead at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk pay per click ad agency, our local advertising agency, SEO ad agency in Nassau County or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget really will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design services on Long Island or our marketing consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063