Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Wesley Hills If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Wesley Hills, possessing the interests and geography you want. Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the money? After you connect with people In Wesley Hills, then what? It truly depends on what you would like to achieve. Are we sending people to your website? Are we trying to get people In Wesley Hills to be fans of your page to create "authority" status and brand recognition? Are we going for registrations? Before launching your marketing campaign, we can help you to pinpoint precisely what you need to accomplish. Remember to talk to our website design company In Wesley Hills to serve you to maximize results. Excellent designs developed by our website design experts can help and drive results! Reaching Your Prospects In Wesley Hills on Facebook There are lots of methods to appear in front of an "Audience" on Facebook: Targeting those who have been to your website before (retargeting); Individuals who are enthusiasts of your page; Individuals who have similar pursuits (such as other pages on Facebook); Individuals who meet demographic criteria; Individuals who are already your customers; and the list goes on... With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, location, pursuits and even more. These people become part of an "audience" which can include many people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created. We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media Pro: Facebook's Advantage Over Search Engines: No Search Needed The main benefit Facebook offers In Wesley Hills is its capability to get to prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were seeking something such as what you offer quite recently. The search engines like Google are restricted to individuals in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect. Pro: Facebook is Perfect for Getting to Regional Markets Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant? For any company who conducts business regionally In Wesley Hills Facebook is a great way to reach your audience. We can target your prospects in many ways. Only want to reach women 35-65 in a few zip codes? No problem! Want to have a special on Mondays? We are able to do that. The beauty of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by just targeting the right prospects, in the right region, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different state of mind. Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help). In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be proactively looking for an attorney, but still have the need. For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next. If you would like to discuss the services of our PPC advertising consultants, our local ad company in Suffolk, SEO consultants or remarketing agency in Nassau please contact our offices. So is Social Media Advertising on Facebook a Great Deal? Whether Facebook is a "great deal" for your advertising spend truly depends upon the numbers. Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which one is best? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again. Just remember to have your design strong before running ads like these. For info about our Suffolk County web design experts, our graphic design in Nassau or our advertising consulting services in Suffolk County contact us today. Facebook Strategies Must Be Maintained and Improved Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the crucial component in making the most of your advertising spend with all online marketing, but especially with Facebook. Our lead generation and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing In Wesley Hills and Facebook Everybody's needs are very different, there aren't any blanket solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a call . We're very happy to talk about your business and requires, and see if there is a way we are able to assist you to productively increase your business. 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