Facebook & Social Media Advertising In Wesley Hills

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Wesley Hills, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the money?

Once you connect with people In Wesley Hills, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we looking to get people In Wesley Hills to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to speak with our website design experts In Wesley Hills to work with your business to maximize results. Excellent designs implemented by our website design agency help your business and drive results!

Reaching Your Prospects In Wesley Hills on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• Prospects that are followers of your page;
• Potential customers that have related interests (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, area, interests and even more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Wesley Hills is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Markets

• Are you an attorney? Physician? Home repair company? A restaurant or store?
• For any organization who conducts business locally In Wesley Hills Facebook is an excellent technique to reach your audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk pay per click advertising agency, our local ad professionals, SEO ad agency in Suffolk County or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web site design professionals, our graphic design or our advertising consulting services in New York contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our display advertising experts on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063