Facebook & Social Media Advertising In Water Mill

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Water Mill, having the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth it?

After you reach people In Water Mill, then what? It truly depends on what you would like to achieve. Are we sending people to your site? Are we hoping to get people In Water Mill to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to talk to our website design agency In Water Mill to help your business to achieve results. Great designs created by our website design experts help your business and achieve results!

Reaching Your Prospects In Water Mill on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site previously (retargeting);
• Potential customers that are fans of your page;
• People who have related passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, location, hobbies and much more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Water Mill is its capability to reach prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Areas

• Are you an attorney? Health care provider? Home services business? A restaurant or store?
• For any organization who does business locally In Water Mill Facebook is a great technique to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by just concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad agency, our local ad agency in Suffolk, SEO advertising agency in Suffolk or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design agency, our graphic design in Nassau County or our advertising consulting services in NY call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead gen service in Nassau County and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063