Facebook & Social Media Advertising In Valley Cottage

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Valley Cottage, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

Once you reach people In Valley Cottage, then what? It really depends on what you would like to achieve. Are we pushing visitors to your site? Are we looking to get people In Valley Cottage to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we can help you to figure out what it is that you need to accomplish.

Remember to let our website design company In Valley Cottage to serve you to achieve results. Effective designs from our website design experts help you and secure results!

Reaching Your Prospects In Valley Cottage on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• Prospects that are fans of your page;
• Prospects who may have related passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, location, passions and even more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Valley Cottage is its capacity to get to prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It just means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are limited to the people in fact searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any business who does business regionally In Valley Cottage Facebook is a great way to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by simply focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising consultants, our local ad company, SEO ad agency or retargeting agency on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design or our online advertising consulting services in New York call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063