Facebook & Social Media Advertising In Valley Cottage

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Valley Cottage, possessing the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

After you connect with people In Valley Cottage, then what? It really depends on what you want to accomplish. Are we sending visitors to your site? Are we trying to get people In Valley Cottage to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to figure out what it is that you need to achieve.

Remember to engage our website design agency In Valley Cottage to assist your business to achieve results. Professional designs by our website design agency can help and secure results!

Reaching Your Prospects In Valley Cottage on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals that have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, area, interests and even more. These people become part of an "audience" which may include many people. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Valley Cottage is its ability to get to prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to the people actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any organization who conducts business regionally In Valley Cottage Facebook is an excellent method to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by just targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a true need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Nassau PPC advertising agency, our local advertising company in Nassau, SEO professionals or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really depends on the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design experts, our graphic design services in Nassau County or our marketing consulting services on Long Island contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display ads advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063