Facebook & Social Media Advertising In Terryville

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Terryville, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

When you reach people In Terryville, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In Terryville to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to speak with our website design agency In Terryville to serve your business to achieve real results. Exceptional designs from our website design company will help and drive results!

Reaching Your Prospects In Terryville on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• Potential customers who are fans of your page;
• Individuals that have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, location, interests and even more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Terryville is its capacity to reach prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Niches

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any organization who does business locally In Terryville Facebook is a great technique to reach your target audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by merely targeting the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Suffolk PPC advertising agency, our local advertising consultants on Long Island, SEO ad agency on Long Island or remarketing agencies in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web site design company, our graphic design experts in Nassau County or our advertising consulting services call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063