Facebook & Social Media Advertising In Tarrytown

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Tarrytown, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, is it worth the money?

When you reach people In Tarrytown, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In Tarrytown to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to speak with our website design experts In Tarrytown to serve you to achieve real results. Excellent designs created by our website design agency drive success and achieve results!

Reaching Your Prospects In Tarrytown on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site previously (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who have related passions (including other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, location, pursuits and more. These people end up part of an "audience" which can consist of many people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Tarrytown is its capacity to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you an attorney? Health care provider? Home repair company? A restaurant or retailer?
• For any business who conducts business locally In Tarrytown Facebook is a great way to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, simply by concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk County pay per click ad agency, our local ad agency, SEO ad agency in New York or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY website design agency, our graphic design experts on Long Island or our marketing consulting services on L.I. call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063