Facebook & Social Media Advertising In Tarrytown

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with access to people In Tarrytown, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

After you appear in front of people In Tarrytown, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Tarrytown to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to meet with our website design company In Tarrytown to help your business to succeed. Strong designs created by our website design experts can help and achieve results!

Reaching Your Prospects In Tarrytown on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site in the past (retargeting);
• People who are enthusiasts of your page;
• Individuals who may have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, location, passions and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Tarrytown is its capacity to appear in front of prospects who are not actively searching for what you offer. This does not mean they won't be interested. It just means they aren't actively performing a search when they view your ad. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any business who conducts business regionally In Tarrytown Facebook is a great way to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by simply focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising consultants, our local advertising agency in Nassau, SEO advertising agency on LI or retargeting campaign in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design gurus, our graphic design in Suffolk or our advertising consulting services in Nassau call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063