Facebook & Social Media Advertising In Stony Brook University

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Stony Brook University, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

After you appear in front of people In Stony Brook University, then what? It genuinely depends on what you would like to achieve. Are we sending people to your site? Are we trying to get people In Stony Brook University to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to figure out what it is that you need to accomplish.

Remember to allow our website design company In Stony Brook University to serve you to succeed. Strong designs created by our website design experts help you and drive results!

Reaching Your Prospects In Stony Brook University on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site before (retargeting);
• People that are followers of your page;
• People who may have very similar passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, area, pursuits and more. These individuals end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Stony Brook University is its capacity to get to prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines are limited to people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
• For any organization who conducts business locally In Stony Brook University Facebook is an excellent method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by simply focusing on the right prospects, in the right location, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a actual need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our NY pay per click ad consultants, our local ad experts in Suffolk County, search engine optimization ad agency in New York or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget really depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design gurus, our graphic design in Nassau or our marketing consulting services in New York call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead gen company on Long Island and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063