Facebook & Social Media Advertising In Stony Brook University

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Stony Brook University, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?

After you reach people In Stony Brook University, then what? It genuinely depends on what you want to achieve. Are we driving people to your site? Are we hoping to get people In Stony Brook University to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to call our website design experts In Stony Brook University to aid your business to maximize results. Great designs designed by our website design experts help your business and achieve results!

Reaching Your Prospects In Stony Brook University on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site before (retargeting);
• Potential customers that are followers of your page;
• Prospects that have similar passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, location, interests and even more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Stony Brook University is its capacity to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively performing a search when they view your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

• Are you a lawyer? Medical professional? Home services company? A restaurant or store?
• For any organization who conducts business regionally In Stony Brook University Facebook is a great method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a actual need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk PPC ad company, our local advertising agency, search engine optimization advertising agency in NY or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design company, our graphic design on LI or our marketing consulting services in Nassau call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead gen company in NY and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063