Facebook & Social Media Advertising In Spring Valley

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Spring Valley, having the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it?

Once you connect with people In Spring Valley, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your website? Are we looking to get people In Spring Valley to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to reach out to our website design agency In Spring Valley to assist you to maximize results. Quality designs implemented by our website design experts help you and drive results!

Reaching Your Prospects In Spring Valley on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who have very similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, occupation, job title, area, interests and much more. These people end up part of an "audience" which may consist of many people. Facebook does not give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Spring Valley is its ability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines are limited to people actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
• For any organization who conducts business locally In Spring Valley Facebook is a great technique to appear in front of your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, simply by targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Nassau PPC advertising company, our local ad agency on Long Island, search engine optimization professionals or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design company, our graphic design in Suffolk or our marketing consulting services on Long Island contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the essential component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company on Long Island and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063