Facebook & Social Media Advertising In Spring Valley

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Spring Valley, with the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth it?

When you connect with people In Spring Valley, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In Spring Valley to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to meet with our website design company In Spring Valley to serve your business to maximize results. Powerful designs from our website design experts help you and drive results!

Reaching Your Prospects In Spring Valley on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site before (retargeting);
• People that are fans of your page;
• People who have related passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, occupation, job title, location, hobbies and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Spring Valley is its capability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you an attorney? Doctor? Home services company? A restaurant or store?
• For any business who does business locally In Spring Valley Facebook is a superb way to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by just targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising company, our local advertising agency on Long Island, SEO ad agency on LI or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design gurus, our graphic design on Long Island or our advertising consulting services call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063