Facebook & Social Media Advertising In Sagaponack

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Sagaponack, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

Once you reach people In Sagaponack, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we trying to get people In Sagaponack to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to allow our website design experts In Sagaponack to help you to succeed. Quality designs created by our website design agency help your business and secure results!

Reaching Your Prospects In Sagaponack on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website before (retargeting);
• Prospects that are followers of your page;
• Potential customers that have similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, career, job title, area, interests and more. These individuals end up part of an "audience" which may consist of many people. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Sagaponack is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any company who conducts business locally In Sagaponack Facebook is an excellent method to reach your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our LI pay per click ad company, our local ad agency, search engine optimization company or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design services or our advertising consulting services call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display ads professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063