Facebook & Social Media Advertising In Peconic

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Peconic, having the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

After you connect with people In Peconic, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we trying to get people In Peconic to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to talk to our website design experts In Peconic to help your business to achieve results. Great designs implemented by our website design agency will help and achieve results!

Reaching Your Prospects In Peconic on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who have similar passions (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, area, interests and much more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Peconic is its ability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Areas

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any company who does business locally In Peconic Facebook is an excellent method to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a true need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising agency, our local ad agency, SEO ad agency or remarketing companies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design gurus, our graphic design experts in Nassau or our advertising consulting services in Nassau County contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation on L.I. and services of our paid ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063