Facebook & Social Media Advertising In Peconic

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Peconic, having the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, will it be worth it?

After you reach people In Peconic, then what? It genuinely depends on what you want to achieve. Are we driving people to your site? Are we trying to get people In Peconic to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to call our website design experts In Peconic to serve your business to achieve results. Effective designs from our website design company drive success and secure results!

Reaching Your Prospects In Peconic on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects who have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, occupation, job title, location, interests and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Peconic is its capacity to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively performing a search when they see your ad. However, they probably were looking for something such as what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any company who does business locally In Peconic Facebook is a great way to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our NY pay per click advertising company, our local ad professionals, SEO ad agency in New York or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Long Island web site design agency, our graphic design or our marketing consulting services in Nassau County contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation in New York and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063