Facebook & Social Media Advertising In Noyack

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Noyack, with the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

When you connect with people In Noyack, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people In Noyack to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to talk to our website design agency In Noyack to assist you to maximize results. Great designs by our website design agency help your business and secure results!

Reaching Your Prospects In Noyack on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site before (retargeting);
• People who are enthusiasts of your page;
• People who have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, area, passions and more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Noyack is its capacity to get to prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not actively performing a search when they see your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Niches

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any company who conducts business regionally In Noyack Facebook is a superb way to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, simply by targeting the right prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a true need. They tend to convert from surfer to lead at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising company, our local advertising experts, SEO ad agency in New York or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design experts in Suffolk County or our marketing consulting services in Nassau call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen company and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063