Facebook & Social Media Advertising In Noyack

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Noyack, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

Once you connect with people In Noyack, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Noyack to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to speak with our website design experts In Noyack to aid you to achieve real results. Excellent designs developed by our website design company can help and achieve results!

Reaching Your Prospects In Noyack on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site previously (retargeting);
• Individuals that are followers of your page;
• Potential customers that have similar interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, area, pursuits and even more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Noyack is its ability to reach prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any organization who conducts business locally In Noyack Facebook is a great way to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by simply targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad company, our local advertising agency, SEO ad agency in NY or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars genuinely will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design agency, our graphic design or our online marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation on L.I. and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063