Facebook & Social Media Advertising In New Suffolk

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In New Suffolk, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

After you reach people In New Suffolk, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we trying to get people In New Suffolk to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to talk to our website design company In New Suffolk to work with your business to achieve real results. Professional designs by our website design experts will help and drive results!

Reaching Your Prospects In New Suffolk on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting people who have visited your site in the past (retargeting);
• Prospects that are fans of your page;
• Potential customers that have related pursuits (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, area, interests and even more. These people become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In New Suffolk is its capacity to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not actively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines are restricted to the people in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In New Suffolk Facebook is a superb method to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a genuine need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our LI PPC ad consultants, our local ad professionals in Nassau County, SEO advertising agency in NY or retargeting agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design agency, our graphic design companies or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063