Facebook & Social Media Advertising In New Suffolk

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In New Suffolk, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

After you appear in front of people In New Suffolk, then what? It really depends on what you want to accomplish. Are we sending visitors to your site? Are we trying to get people In New Suffolk to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we can help you to figure out precisely what you need to accomplish.

Remember to talk to our website design agency In New Suffolk to aid your business to achieve real results. Quality designs designed by our website design company drive success and secure results!

Reaching Your Prospects In New Suffolk on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site previously (retargeting);
• Potential customers that are fans of your page;
• Prospects who have similar interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, area, hobbies and even more. These individuals become part of an "audience" which can include many people. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In New Suffolk is its capability to reach prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Niches

• Are you an attorney? Medical professional? Home repair business? A restaurant or store?
• For any organization who conducts business regionally In New Suffolk Facebook is a superb way to appear in front of your audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, simply by focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a genuine need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Nassau County pay per click advertising agency, our local ad agency, SEO professionals in New York or remarketing campaign in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars really depends upon the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design gurus, our graphic design services in NY or our marketing consulting services on Long Island call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead gen service and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063