Facebook & Social Media Advertising In New Hempstead

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In New Hempstead, with the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, is it worth it?

When you reach people In New Hempstead, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your website? Are we trying to get people In New Hempstead to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to engage our website design agency In New Hempstead to work with your business to achieve results. Quality designs created by our website design experts help you and secure results!

Reaching Your Prospects In New Hempstead on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site before (retargeting);
• Individuals who are followers of your page;
• People that have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and even more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In New Hempstead is its capability to get to prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
• For any company who conducts business locally In New Hempstead Facebook is a great method to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by merely focusing on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad company, our local advertising agency, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly depends on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Long Island web site design agency, our graphic design companies or our advertising consulting services contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation company in Nassau and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063