Facebook & Social Media Advertising In New Hempstead

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In New Hempstead, with the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

Once you connect with people In New Hempstead, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your web site? Are we looking to get people In New Hempstead to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to meet with our website design agency In New Hempstead to serve you to achieve results. Strong designs designed by our website design agency will help and achieve results!

Reaching Your Prospects In New Hempstead on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• Individuals that are followers of your page;
• Potential customers who may have similar interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, area, interests and even more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In New Hempstead is its ability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you a lawyer? Physician? Home services business? A restaurant or merchant?
• For any company who does business locally In New Hempstead Facebook is an excellent way to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, simply by targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Suffolk pay per click advertising agency, our local ad experts in Suffolk, SEO ad agency on LI or retargeting agency in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design or our marketing consulting services in New York call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation company in Nassau County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063