Facebook & Social Media Advertising In New Cassel

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In New Cassel, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

Once you connect with people In New Cassel, then what? It really depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In New Cassel to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to reach out to our website design agency In New Cassel to aid your business to achieve results. Powerful designs developed by our website design company can help and secure results!

Reaching Your Prospects In New Cassel on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers who may have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In New Cassel is its ability to get to prospects that are not actively trying to find what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be considering an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Market Places

• Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
• For any company who conducts business locally In New Cassel Facebook is a superb method to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by just targeting the correct prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County PPC advertising company, our local advertising agency in Suffolk, SEO experts or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget really depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design in NY or our advertising consulting services in Nassau contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation in NY and services of our paid ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063