Facebook & Social Media Advertising In Lake Ronkonkoma

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you access to people In Lake Ronkonkoma, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

After you appear in front of people In Lake Ronkonkoma, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In Lake Ronkonkoma to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to meet with our website design agency In Lake Ronkonkoma to aid you to achieve real results. Professional designs developed by our website design agency help you and drive results!

Reaching Your Prospects In Lake Ronkonkoma on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website in the past (retargeting);
• Individuals that are fans of your page;
• Prospects that have related passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which can include any number of people. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Lake Ronkonkoma is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or retailer?
• For any business who conducts business regionally In Lake Ronkonkoma Facebook is an excellent way to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, simply by focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Long Island pay per click ad consultants, our local advertising professionals, search engine optimization ad agency in Nassau County or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design agency, our graphic design experts in Nassau or our marketing consulting services on LI contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in Suffolk and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063