Facebook & Social Media Advertising In East Hampton

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people In East Hampton, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

Once you reach people In East Hampton, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we trying to get people In East Hampton to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to talk to our website design company In East Hampton to work with your business to maximize results. Excellent designs created by our website design agency will help and achieve results!

Reaching Your Prospects In East Hampton on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• People who are enthusiasts of your page;
• Potential customers who have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, occupation, job title, area, hobbies and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In East Hampton is its ability to reach prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any organization who does business regionally In East Hampton Facebook is an excellent method to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in very big ways, simply by focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our New York pay per click ad agency, our local advertising company in Suffolk, search engine optimization company in Suffolk County or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web design company, our graphic design in NY or our advertising consulting services call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen in New York and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063