Facebook & Social Media Advertising In Clarkstown

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Clarkstown, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

Once you reach people In Clarkstown, then what? It really depends on what you want to accomplish. Are we pushing people to your site? Are we hoping to get people In Clarkstown to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to engage our website design company In Clarkstown to help you to achieve real results. Effective designs created by our website design experts help your business and secure results!

Reaching Your Prospects In Clarkstown on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• People that are fans of your page;
• Potential customers that have related interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, location, interests and more. These people end up part of an "audience" which may include many individuals. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Clarkstown is its capacity to reach prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are limited to people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any company who conducts business locally In Clarkstown Facebook is a great technique to reach your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by just concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a actual need. They tend to convert from surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our New York PPC ad agency, our local ad agency in Suffolk County, SEO ad agency in Nassau or remarketing companies in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design in New York or our advertising consulting services in Nassau call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063