Facebook & Social Media Advertising In Clarkstown

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Clarkstown, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

Once you appear in front of people In Clarkstown, then what? It truly depends on what you would like to achieve. Are we sending people to your web site? Are we trying to get people In Clarkstown to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to call our website design experts In Clarkstown to aid your business to achieve real results. Excellent designs created by our website design agency drive success and secure results!

Reaching Your Prospects In Clarkstown on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site in the past (retargeting);
• Prospects who are fans of your page;
• People that have very similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, area, passions and much more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Clarkstown is its capability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any organization who conducts business regionally In Clarkstown Facebook is a great technique to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising consultants, our local advertising agency, SEO advertising agency or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design consultants, our graphic design experts or our advertising consulting services in New York call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063