Facebook & Social Media Advertising In Bayville

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Bayville, possessing the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, is it worth the money?

When you appear in front of people In Bayville, then what? It truly depends on what you want to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Bayville to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to determine precisely what you need to accomplish.

Remember to allow our website design experts In Bayville to aid your business to achieve real results. Effective designs implemented by our website design company help your business and drive results!

Reaching Your Prospects In Bayville on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Individuals that are fans of your page;
• Prospects who may have similar interests (such as other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, location, passions and much more. These people become part of an "audience" which can include many individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Bayville is its ability to get to prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to the people actually searching. A person may be interested in a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any organization who conducts business locally In Bayville Facebook is a great way to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by simply focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County PPC advertising consultants, our local advertising agency on Long Island, SEO ad agency in NY or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget really depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY website design consultants, our graphic design in Nassau County or our marketing consulting services on LI call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the essential component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063