Facebook & Social Media Advertising In Bayville

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Bayville, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, is it worth the money?

When you appear in front of people In Bayville, then what? It really depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Bayville to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to speak with our website design agency In Bayville to serve your business to achieve results. Quality designs implemented by our website design company can help and secure results!

Reaching Your Prospects In Bayville on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• Individuals that are followers of your page;
• People that have related interests (including other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, location, interests and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Bayville is its ability to get to prospects who are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any business who does business locally In Bayville Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by just focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC ad agency, our local ad company in NY, search engine optimization ad agency or remarketing companies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend genuinely will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design in Nassau or our advertising consulting services in New York call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063