Facebook & Social Media Advertising In Baxter Estates

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Baxter Estates, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

When you connect with people In Baxter Estates, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Baxter Estates to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to reach out to our website design experts In Baxter Estates to help your business to achieve results. Quality designs created by our website design agency will help and secure results!

Reaching Your Prospects In Baxter Estates on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site previously (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects that have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, area, hobbies and much more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Baxter Estates is its ability to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are restricted to people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any business who does business locally In Baxter Estates Facebook is a superb technique to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by simply concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising company, our local advertising agency in Suffolk County, SEO ad agency on Long Island or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design in NY or our advertising consulting services in New York call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our paid ads professionals in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063