Facebook & Social Media Advertising In Baxter Estates

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Baxter Estates, having the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

When you reach people In Baxter Estates, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your web site? Are we looking to get people In Baxter Estates to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to meet with our website design company In Baxter Estates to assist you to achieve results. Exceptional designs by our website design experts help your business and secure results!

Reaching Your Prospects In Baxter Estates on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting people who have visited your web site in the past (retargeting);
• Individuals who are fans of your page;
• Prospects who have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, career, job title, location, pursuits and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Baxter Estates is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are restricted to people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Niches

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any business who does business locally In Baxter Estates Facebook is a great technique to reach your audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our New York pay per click advertising agency, our local advertising professionals in New York, SEO ad agency in Suffolk or remarketing agency in New York
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget really will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design company, our graphic design in New York or our advertising consulting services on LI contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation company and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063