Facebook & Social Media Advertising In Sag Harbor

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Sag Harbor, having the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth it?

After you reach people In Sag Harbor, then what? It truly depends on what you want to achieve. Are we driving people to your web site? Are we looking to get people In Sag Harbor to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to talk to our website design company In Sag Harbor to serve your business to succeed. Quality designs created by our website design experts can help and drive results!

Reaching Your Prospects In Sag Harbor on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers who have similar passions (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, area, interests and more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Sag Harbor is its ability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Niches

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any organization who conducts business locally In Sag Harbor Facebook is an excellent way to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our LI pay per click advertising agency, our local advertising company in Suffolk County, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget really depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our NY website design agency, our graphic design experts in New York or our advertising consulting services in Nassau call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063