Facebook & Social Media Advertising In Port Jefferson

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Port Jefferson, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth the money?

Once you reach people In Port Jefferson, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your web site? Are we trying to get people In Port Jefferson to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we can help you to identify precisely what you really need to accomplish.

Remember to meet with our website design agency In Port Jefferson to help you to achieve real results. Quality designs from our website design experts drive success and achieve results!

Reaching Your Prospects In Port Jefferson on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• Prospects who are fans of your page;
• Individuals who may have related pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, location, hobbies and even more. These people end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Port Jefferson is its ability to reach prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines are limited to people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you an attorney? Doctor? Home renovation business? A restaurant or store?
• For any company who does business locally In Port Jefferson Facebook is an excellent method to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by just focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk pay per click advertising agency, our local advertising company on Long Island, SEO experts or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design or our marketing consulting services call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063