Facebook & Social Media Advertising In Port Jefferson

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Port Jefferson, having the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

Once you connect with people In Port Jefferson, then what? It truly depends on what you would like to accomplish. Are we driving people to your website? Are we hoping to get people In Port Jefferson to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to figure out what it is that you need to achieve.

Remember to meet with our website design company In Port Jefferson to aid you to achieve results. Great designs by our website design experts can help and secure results!

Reaching Your Prospects In Port Jefferson on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• Individuals who are fans of your page;
• Individuals who have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, occupation, job title, location, hobbies and more. These people end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Port Jefferson is its capability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any organization who does business locally In Port Jefferson Facebook is a great way to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising consultants, our local ad company, SEO experts in Suffolk County or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design gurus, our graphic design services in Suffolk County or our online advertising consulting services in Suffolk call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063