Facebook & Social Media Advertising In Pomona

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In Pomona, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

After you appear in front of people In Pomona, then what? It really depends on what you would like to achieve. Are we sending visitors to your website? Are we hoping to get people In Pomona to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to reach out to our website design experts In Pomona to work with your business to maximize results. Strong designs designed by our website design experts drive success and secure results!

Reaching Your Prospects In Pomona on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• Individuals who are fans of your page;
• Individuals who have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, area, interests and much more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Pomona is its capability to get to prospects who are not actively looking for what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are limited to individuals in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Market Places

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any company who does business regionally In Pomona Facebook is an excellent method to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising company, our local ad agency on Long Island, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really depends upon the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design experts or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063