Facebook & Social Media Advertising In NYack

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In NYack, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

Once you connect with people In NYack, then what? It really depends on what you want to achieve. Are we driving visitors to your site? Are we hoping to get people In NYack to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to determine precisely what you really need to achieve.

Remember to allow our website design agency In NYack to assist you to achieve real results. Quality designs created by our website design company help your business and secure results!

Reaching Your Prospects In NYack on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• Prospects who are fans of your page;
• People that have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, location, passions and even more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In NYack is its capability to get to prospects who are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any organization who conducts business locally In NYack Facebook is a superb way to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, simply by targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a actual need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Nassau PPC ad agency, our local advertising agency in Nassau, SEO ad agency or remarketing campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design company, our graphic design experts in NY or our advertising consulting services on Long Island contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063