Facebook & Social Media Advertising In NYack

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In NYack, having the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it?

Once you appear in front of people In NYack, then what? It really depends on what you want to accomplish. Are we driving people to your website? Are we looking to get people In NYack to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to speak with our website design agency In NYack to help your business to achieve results. Strong designs created by our website design company can help and secure results!

Reaching Your Prospects In NYack on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• People that are followers of your page;
• Prospects who may have similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, area, interests and even more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In NYack is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Niches

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any business who does business locally In NYack Facebook is a great method to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by simply targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our New York PPC advertising agency, our local advertising agency on Long Island, SEO advertising agency on Long Island or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY website design agency, our graphic design in Nassau or our marketing consulting services in NY call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service in New York and services of our display ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063