Facebook & Social Media Advertising In New Square

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In New Square, having the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, is it worth the cost?

When you reach people In New Square, then what? It truly depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In New Square to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to let our website design experts In New Square to assist you to succeed. Great designs created by our website design experts help your business and drive results!

Reaching Your Prospects In New Square on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site before (retargeting);
• Individuals who are followers of your page;
• People that have very similar interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, location, interests and much more. These people become part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In New Square is its capacity to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are limited to individuals in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Niches

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any organization who conducts business locally In New Square Facebook is a great technique to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by simply targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County pay per click ad company, our local advertising agency on Long Island, SEO advertising agency or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design experts, our graphic design companies on Long Island or our online marketing consulting services in Suffolk call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen service on LI and services of our paid media ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063