Facebook & Social Media Advertising In Mount Kisco

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Mount Kisco, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, is it worth it?

When you reach people In Mount Kisco, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In Mount Kisco to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to speak with our website design company In Mount Kisco to help you to succeed. Great designs implemented by our website design agency will help and drive results!

Reaching Your Prospects In Mount Kisco on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site previously (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who have similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, area, passions and much more. These people end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Mount Kisco is its ability to reach prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are restricted to individuals actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Markets

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Mount Kisco Facebook is an excellent way to reach your target audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Suffolk PPC ad agency, our local ad consultants, search engine optimization company or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web site design company, our graphic design or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063