Facebook & Social Media Advertising In Mattituck

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Mattituck, with the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

After you connect with people In Mattituck, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your site? Are we hoping to get people In Mattituck to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to reach out to our website design agency In Mattituck to serve your business to succeed. Great designs implemented by our website design agency help your business and secure results!

Reaching Your Prospects In Mattituck on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site previously (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects that have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, area, pursuits and much more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Mattituck is its capacity to appear in front of prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

• Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
• For any organization who conducts business regionally In Mattituck Facebook is a superb method to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by merely targeting the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our LI pay per click advertising agency, our local advertising agency, search engine optimization professionals on LI or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design on L.I. or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063