Facebook & Social Media Advertising In East Quogue

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In East Quogue, with the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

Once you reach people In East Quogue, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your site? Are we hoping to get people In East Quogue to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to identify what it is that you need to accomplish.

Remember to call our website design company In East Quogue to aid you to achieve results. Exceptional designs designed by our website design agency help your business and secure results!

Reaching Your Prospects In East Quogue on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site before (retargeting);
• People that are enthusiasts of your page;
• Prospects who may have similar passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, area, hobbies and much more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In East Quogue is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are limited to the people actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
• For any organization who conducts business regionally In East Quogue Facebook is an excellent technique to reach your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency, SEO ad agency or remarketing campaign in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design in NY or our marketing consulting services in Suffolk County call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation in NY and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063