Facebook & Social Media Advertising In Chappaqua

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Chappaqua, having the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, is it worth the money?

After you reach people In Chappaqua, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people In Chappaqua to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to let our website design company In Chappaqua to help your business to maximize results. Exceptional designs created by our website design experts drive success and achieve results!

Reaching Your Prospects In Chappaqua on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site before (retargeting);
• People who are enthusiasts of your page;
• Individuals who may have similar passions (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, location, hobbies and much more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Chappaqua is its capability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they see your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines like Google are limited to people actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any business who conducts business locally In Chappaqua Facebook is a great method to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, simply by focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad company, our local advertising agency in Suffolk, search engine optimization experts or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend really depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design company, our graphic design in Suffolk or our advertising consulting services on Long Island contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063