Facebook & Social Media Advertising In Chappaqua

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Chappaqua, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, will it be worth the money?

After you connect with people In Chappaqua, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In Chappaqua to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we can help you to identify precisely what you need to accomplish.

Remember to let our website design agency In Chappaqua to help you to succeed. Effective designs implemented by our website design experts help you and drive results!

Reaching Your Prospects In Chappaqua on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects who may have related passions (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, area, interests and much more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Chappaqua is its capacity to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Areas

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any business who does business locally In Chappaqua Facebook is a great technique to appear in front of your audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad agency, our local ad agency in Nassau, search engine optimization consultants or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our New York website design gurus, our graphic design experts in NY or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service in New York and services of our display ads company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063